Modern Pricing Certification
Recognizing law firms leading the way in pricing innovation.

Why Modern Pricing Matters
Modern legal clients expect more than just results — they want predictability, value and alignment from their legal advisors. The Modern Pricing Certification recognizes firms that are rising to that challenge by embracing forward-thinking pricing practices.
By moving beyond the traditional billable hour, certified firms are delivering legal services in a way that’s aligned with client expectations and firm sustainability. This certification is a signal of innovation and client-centricity.
What it Means to Be Certified
Earning the Modern Pricing Certification shows that your firm:
- Provides clients with non-hourly pricing options on 50% or more of new matters
- Uses AltFee’s modifier functionality to tailor pricing based on value
- Is listed in the AltFee Directory of Flat Fee & AFA-Friendly Firms
Together these criteria reflect a commitment to modern pricing strategies—ones that reward efficiency and align value with the work performed, not just time spent.